Christmas adverts
Christmas is coming. The shops sorts
selling Christmas articles, Christmas lights get switches on, its getting colder,
the radio starts to play Christmas songs but above all you can see all the new Christmas
adverts in the telly programs.
Here you can see the Waitrose Christmas
advert 2015…
It starts with a direct question to
us the audience and then happy music about eating starts. You can see a family getting
ready for Christmas. Everybody is happy and you can see a lot of food because
Waitrose tries to sell you this food. So they used the personal identity audience
theory.
The Sainsbury´s advert is more build
up like a fairy story…
You can see how easy your Christmas
could be a disaster just because of your cat. This cat is destroying everything
because of a nightmare and her unskilfulness. But the horrible story has a
happy end because all the neighbour come together to clean up the mess and to
enjoy Christmas all together. The moral of the story is that we all have to
help echo other. For me this advert used the forming friendship audience
theory. They show you that you should louse the hope and that there will always
be a fiend that will help you. It’s also entertaining because of the fairy
style. You can imagine this scene also happen to you.
The House of Fraser Christmas advert
seems more like a music video…https://www.youtube.com/watch?v=4wwWEzwJ6Ps
You can see
a lot of different outfits and also people in every age group. This stands for
all the age grope they are selling they products for. The song is a bit rebellion
and the refrain is about `don’t tell me what to do´ it shows that every one’s
own Christmas has his own rules. For me it the personal identity audience
theory.
At least
the LidlChristmas advert...
It
starts with *welcome tot he Lidl school of Christmas´. Christmas is every year again
a big drama. So much to do, so many unusual people around,… This advert tries
to make Christmas not to look easy but possible. In The advert they try to
prevent all the typical Christmas problems. One example is the part where the teacher
tell the students `sometimes you get a good present, sometimes you get a bad present,
but the thing is reaction´, Everyone knows the feeling when you are disappoint
with your present. Again this advert is for me a example for the personal
identity and also a bit entertainment audience theory.
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