Week 43

Weekly News

Starbucks concerned Italia

The German daily newspaper `süddeutsche Zeitung´ is a quality journalism paper and is produced in Munich. It’s for the left-wing readership and I think they tried to call attention about the power of Starbucks and brands in general. This article shows how brands are destroying cultures and the individuality in general.

Starbucks try’s since about 20 years to get placed in Italia. 2016 they finally open they first filial in Milan. The Italians didn’t wanted to support Starbucks until now because they are sure that it’s the wrong way to product cafe. The indigenous people are still sceptic and say that that Starbucks is just the biggest opposed of an original Italian coffee shop and that Starbucks can’t beat the traditional Italian cafe. The cafe that you can but at Starbucks cost the double but lures lots of tourist. At least Starbucks will be successful in Milan. The secret is the fee Wi-Fi that you get when you buy something. It’s bad too see how Wi-Fi addicted we all are even if we don’t recognize it. So it’s not really about the cafe or snacks it’s about the comfort that Starbucks promises you. To offer free Wi-Fi is a good and working way to catch consumers not just for coffee shops also for every other places where you try to make the consumer stay.

http://www.sueddeutsche.de/leben/starbucks-will-expandieren-ausgerechnet-italien-1.2695752