Week 41

Weekly News: Week 41

`Marks and Spencer´ – Models of Reality

Yesterday I went to `Marks and Spencer´ to buy new underwear. When I went in the shop I sow those posters and realized that the models aren’t that kind of models that we can see in other shops.
When you go to `Victoria’s secret´ to you can see many pictures of models with perfect shapes. They are skinny, have big bubs, perfect skin, long legs, with brilliant teeth and felt beefy stomachs. They just look perfect and you can’t find any mistakes.

But the models that `Marks and Spencer´ shows are real women like everyone. Not so skinny and perfect like the `Victoria’s secret´ models.
One of them has a big grain over her stomach. I think she had a C-section and they didn’t photoshoped this grain away because it’s natural if you have grains. Another of them has a skinhead I think she has cancer.

This campaign sows that you don’t have to use the 90-60-90 models for promoting your products.
If more shops would shoot models like this I think lesser girls would get anorexia and many people would lose some self-doubts about they weigh and shape.
Maybe it’s also better for you sales volume if you show your products at normal models because the consumer can identify himself with the models. You don’t have the problem that you see an advertisement, fall in love with the article and realize in the fitting room that you don’t have the shape to wear this article.
I really like this campaign. In my opinion more shops should do that. This would be a way to reduce the might of the media because it destroys the ideal that the media constructs.