Week 44

Back to the future II

The passed Wednesday was the `back to the future day´. All the news shows, newspapers and radio sander were reporting about this date. `Back to the Future Part II´ is an American science-fiction adventure comedy film directed by Robert Zemeckis and written by Bob Gale. The non-linear story of the movie starts on 26^th October, 1985. The main characters start at this date a time travel to the date 21^th October 2015.

When the movie was new the people were impress by the way the future could look like. Now it’s a interesting compare to what the life really looks like in year 2015. We don’t have fling cars but some inventions are carried out. And some are already obsolete like the fax machine. For many `back to the future´ fans was the passed Wednesday a stated occasion for thinking back to the time were the movie was  brand new and showed a version of the future.

I saw the movie and for me it’s impressive how much attention this date got. It’s interesting to see what the people thought our life would be.

Week 43

Weekly News

Starbucks concerned Italia

The German daily newspaper `süddeutsche Zeitung´ is a quality journalism paper and is produced in Munich. It’s for the left-wing readership and I think they tried to call attention about the power of Starbucks and brands in general. This article shows how brands are destroying cultures and the individuality in general.

Starbucks try’s since about 20 years to get placed in Italia. 2016 they finally open they first filial in Milan. The Italians didn’t wanted to support Starbucks until now because they are sure that it’s the wrong way to product cafe. The indigenous people are still sceptic and say that that Starbucks is just the biggest opposed of an original Italian coffee shop and that Starbucks can’t beat the traditional Italian cafe. The cafe that you can but at Starbucks cost the double but lures lots of tourist. At least Starbucks will be successful in Milan. The secret is the fee Wi-Fi that you get when you buy something. It’s bad too see how Wi-Fi addicted we all are even if we don’t recognize it. So it’s not really about the cafe or snacks it’s about the comfort that Starbucks promises you. To offer free Wi-Fi is a good and working way to catch consumers not just for coffee shops also for every other places where you try to make the consumer stay.

http://www.sueddeutsche.de/leben/starbucks-will-expandieren-ausgerechnet-italien-1.2695752

Short Term 12 - Analyse

Short Term 12 – Analyse

The American film `short term 12´ was produced in year 2013 and is written and directed by Destin Daniel Cretton. The genre of this film is drama with the subgenre social realism. The main topics of the film are family dramas, depressions, self-doubt’s, insecure, relationships, love and childhoods. You can see typical representation of social classes with the example of unprivileged kids. The narrative of the film is linear and I think it was made for the teenager and adult audience grope. The story starts with the introduction of Nate a new staff and ends with a conversation of all the staff but Nate is now a part of the team. So you have a kind of a revision. That completes the circle and you can see a good compare to the beginning.

All the actors and settings that you can see are looking natural and real because they aren’t Hollywood perfect. The rooms aren’t perfect arranged and also all the actors are looking natural. They aren’t perfect rouged or perfect dressed, that make them seem more real and the audience can identify himself better. Another used technical code is the over the shoulder shot (OS) which helps the audience place the characters in their setting and it also integrate the audience into the story. The most time the colours are light in the film, I think they should be like an opposed of the feelings from the kids. The colours are light and bride and you can see sunlight and other natural light colours. But when they are in the sun they are just in the shadow and you can see the sun in the background. Or you can see the bright sunlight fall into a dismal room. For me this visual code should show you how the feel and the depressive mood.

The background music is mostly plain calm instrumental but the bigger part of the movie is without background music. But for example the music at the Spanish party is very happy and also what happened during this party is positive. So you can see that the music and the content is connected and matching very well. But they are also scenes without any music just the voices of the people. That’s a good tool to visualize how unpleasing some situations are.

The development of the relationship between Grace and Jayden is good made. At the begin Grace is a persons of authority and she seems good organized but after and after you get more information about her and her passed. Also you understand why she wants to help this kids. In the scene where she show Jayden her self-denials they start to get closer and the audience start to understand the equalities of they life. The house of Jayden is very dark because that visualize that it’s a dangerous place and that she is afraid of her own home. For me Jayden looks also like a stereotype depresses emo girl. Her skin is very light, her hair very dark and she use strong eyeliner.

The message of the film is you are not alone. Every problem that you have to solve someone else also had to sole before. And also if you think you are in the worsts part of your life there will be someone that have a worsted life than yours. Grace helps the kids because she know how it feels to have an exhausting childhood. And also Mason has a problematic passed. When he had no one else his adopting parents went there for him and showed him what is like to be loved. So the bough help those kids. It’s about hope and I really liked the movie. It’s not that kind of movies that I used to watch but I liked it because it was different.

Week 42

Week 42

World hunger

Child in south Sudan: in this country violence and drought
endanger the feeding of the people

The numbers of hungering people is lesser then in the years before. But still 795 million people have to hunger. In this year already 600.000 people had to pay with their life because they hadn’t enough food. Every year 3,1milion children under five years die, because they don’t get enough food. The `World Food Program´ says that when you don’t eat enough you can’t hold your weight and you lose power. Also easy work will be harder for you and your immune system can’t protect you anymore. So a small illness can cost your life.

In Germany we trough 18 million tonnes enjoyable food away. We have to fix this! How can we though our good food away if we know that so many people have to die just because they don’t have enough food. I feel very bad when I realize tis and I think this problem can be solves if we all would pay more attention.

Crash

Crash (2004) – Analyse

The movie Crash directed by Paul Haggis is an ensemble* drama film. It’s located in LA and you get a taste of different family dramas. The sorry of the movie is multi protagonist and non-linear. The move begins at `today´ at a site of crime. After a few minutes it goes back to `yesterday´ to explain the audience what happened. At the beginning you here this conversation (look picture) and I think it’s very important for the film. Because all the characters come together but not on a good way. They get together in a conflict or crash into each other. And what they start to feel when they `crash´ into each other is the blame, anguish, hate, violence, dishonesty, loneliness, the reality of their audition life.

You can see many stereotypes like gender stereotypes, race stereotypes, age stereotypes,… . The movie shows you for each stereotype an example person, group or a whole example family. We have the tow typical black car-jackers, we have the typical rich with married couple how get robbed by the black car-jackers, we have a greenly little girl. You see all those stories about the different people and they all come together on different ways. It’s about daily problems like the crimes, immigration, poverty, anguish, violence of police officers.

The whole film is very dark and you don’t see bright sunlight or the blue sky and the mood is could. The music is mostly in English but sometimes also other languages. I started crying during I watched the film so I can say it’s really emotional and target. For me the different relationships were good constructed and its interesting how all the different worlds of the protagonists come together. It was interesting to see how the different people start to act because of their need.

*ensemble: no main protagonist, all the main characters are same important. So the actors get lesser then they usual gage.

Gender stereotypes

Gender stereotypes

Gender roles and clichés are a big part of our daily life. Everywhere are the differences between female and male. At work, in the school, in sport clubs and especially in the media.

News and social networks

Example for a stereotype swop: the home standing dad and the carrier wife

We have got many different stereotypes ordered after different criteria. When you see a person you don’t know you just can judging this person by how he or she look like.

For example you are sitting in the bus and see a black boy, baggy wearing trousers, hoodie, dreadlocks, bum-bag and Jamaica coloured necklace. Yesterday you saw a similar looking boy in the news ‘north Croydon – after long search drug dealer arrested’. You don’t know everything about that man in the bus but you judge about him jut about what he looks like. Maybe he is the police officer that founded the drug dealer? For you he look like a drug dealer because of the media. The media shows you a picture of a drug dealer and you save this picture in your mind. Now your stereotype drug dealer looks like the man from the news. But why the Ugg’s wearing white girl shouldn’t be a drug dealer. Maybe in the Starbucks coffee she wears isn’t a Frappuccino? Maybe she don’t give her too much makeup wearing and instagram addicted best fiend not a Starbucks cup full of coffee but rather filled with drugs.

The news and social networks produce categories of peoples.

Magazines

The media support this gender stereotypes for example with their magazines.

The media decide to make different magazines for different age groups and also for different interest groups. But they make the most different between the magazines for female consumers and male consumers.

There are many magazines about cars, computers and other technical contents. Those magazines are more directed to the male consumers. The most manpower in technical companies are male. The media use facts like this to support the gender stereotypes. 

The fewest mans would by a magazine which cover shows an ordinarily wife with slogans on it like ‘pretty in pink’ ‘shopping and styling tips for autumn 2015 – exclusive the 20 autumn must haves’. It’s reproducible that no man is interest in those topics but why does the media afford to say us what we have to buy? What beautiful is? Who decide what a must have for this autumn is?

The designers. They buy pages of magazines for print down their promotion. They present headliners they products and the media show pictures how those wearing ore using the new products.

The media think that each of us is insecure or have self-doubts. They tell us what we have to do, to eat, to wear, to drink, to buy, … to get a perfect life.

But especially the media which try to tell female consumers how to get a better or perfect live are very discriminating. On the most covers you can find slogans with the words ‘sexy’ or ‘beauty’ in. These kind of media influence reduce women onto what they look like and they sexuality. They support gender roles by printing recipes just in women magazines. That is very sexist! Why shouldn’t the man be interest in cooking?

Just because the conservative picture of a women a housewife is.

In not one male magazine you will find endless reports about ‘Family and a job? How to manage that?’. That’s also a support of the stereotype working husband.

The number of househusbands grows, that good because there shouldn’t be a different if the mother or the father earn the money for a family. A father can also clean the house, do the cooking and wash the clothes. But you won’t find any tips about how to manage the live of the homesteading parent in a man magazine.

Work

When you look at big companies the most directors are male. The sentence ´Men are not nurses, they are doctors´ is unfortunately trough. With a biologic view that makes just sense because women are more emotional and have more intuition. The prefrontal cortex which cause those properties of a male gets smaller because the testosterone stops the development. But that shouldn’t be the excuse why so less males are nurses.

When you look at sportspersons the most famous sportspersons are males. When you are watching TV you see male soccer, male rugby, male football, male basketball but why? The football player earn so much more money than the female football player.

Back to the cooking parts that a missed in the male magazines. All the star cookers are males. Why does the stereotype man shouldn’t coke?

Finally you can say the media create stereotypes.

Prezi presentation

Week 41

Weekly News: Week 41

`Marks and Spencer´ – Models of Reality

Yesterday I went to `Marks and Spencer´ to buy new underwear. When I went in the shop I sow those posters and realized that the models aren’t that kind of models that we can see in other shops.
When you go to `Victoria’s secret´ to you can see many pictures of models with perfect shapes. They are skinny, have big bubs, perfect skin, long legs, with brilliant teeth and felt beefy stomachs. They just look perfect and you can’t find any mistakes.

But the models that `Marks and Spencer´ shows are real women like everyone. Not so skinny and perfect like the `Victoria’s secret´ models.
One of them has a big grain over her stomach. I think she had a C-section and they didn’t photoshoped this grain away because it’s natural if you have grains. Another of them has a skinhead I think she has cancer.

This campaign sows that you don’t have to use the 90-60-90 models for promoting your products.
If more shops would shoot models like this I think lesser girls would get anorexia and many people would lose some self-doubts about they weigh and shape.
Maybe it’s also better for you sales volume if you show your products at normal models because the consumer can identify himself with the models. You don’t have the problem that you see an advertisement, fall in love with the article and realize in the fitting room that you don’t have the shape to wear this article.
I really like this campaign. In my opinion more shops should do that. This would be a way to reduce the might of the media because it destroys the ideal that the media constructs.