Hymn for the Weekend is being criticised for misusing Indian culture
The new Coldplay
music video in collaboration with Beyoncé is causing a big stir. It shows Chris
Martin during the Holi Festival traveling through crowded streets and different
parts of India. The BBC says ‘Coldplay is using India as a background for the
wrong reason’. In the
video you can see Beyoncé wearing a traditional Indian dress. The article is discussing
if it makes Beyoncé guilty just because she is dressed Indian.
The article
shares 7 different reader responses and opinions from twitter accounts all
published at the 29th or 30th of January.
The targeted audience for this article are fans of Beyoncé and/or Coldplay, Indian
readers, and general music interested people. The issue that is presented is about
representation of class and race/religion. Also the issue of perfectionism is
supported with this music video because of Beyonces Beauty.
 |
Seema Goswami's tweet
|
In my
opinion it is reasonable that some audience see this video as a cultural approbation
but I agree to Seema Goswami’s tweet ‘#Beyonce guilty of 'cultural appropriation'
in the #Coldplay video? If dressing Indian makes her guilty what abt Indians
who dress Western?’
http://www.bbc.co.uk/newsbeat/article/35449878/hymn-for-the-weekend-is-being-criticised-for-misusing-indian-culture
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