Montag, 25. Januar 2016


TIRING of your New Year resolutions fitness routine already?


Light Williams
with her ``Bold brights [who] are perfect
for getting you noticed in the gym``
This week the online sun tries to motivate all the fit-January readers to carry on with their exercising instead of giving up. ``A locker full of stylish gym gear could be just the boost you need for sticking to your New Year resolutions.´´ is one sentence their used to motivate us readers. This a advertising article and the reader response is that they’re going to buy new sport gears hoping that it would help them to carry on. ``Be the best dressed on the treadmills as LEIGH WILLIAMS shows you how to go for the burn while looking smokin’ hot.´´. I would say the target audience for this article were young female reader, because their care usually more about what their look like. I don’t like it that their aspect that we have the look hot during we are sweating. In my opinion this is a bad stereotypical representation of a perfectionistic version of a women. It’s sexist to say that we have to look hot when we are working out. All the added advertising pictures are just showing the female model LEIGH WILLIAMS in different generous sport outfits. The title of the article is `` Fit for a catwalk: Stand out in stylish gear while you work up a sweat´´ and I think this is for example a reason why so many young girls get anorexia because the media tells them that their have to fit in size 0 and look like a model.

1 Kommentar:

  1. This is a very good piece of analysis, as you have effectively adressed audience responses and what the correct target audience for the article is. I also agreed with your viewpoint on the media's representation and stereotype they use of women and you bring up a valid point of what may lead some girls to become anorexic or suffer from the pressure of having to live up to unrealistic standards.
    Good work!

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