Today the online news Magazine The Guardian discuss
the topic of the ‘Kid’s strike’. A group of parents, protesting on social media
using the slogan “Let our kids be kids” plan to keep their children at home on
Tuesday, in protest against the standard assessment tests (Sats) for seven- and
11-year-olds, which they believe are putting their children under unnecessary
pressure.
'Share your experiences by filling in the form below.'
The article is written in a direct address to
engage the readers ‘Are you boycotting primary school over Sats changes? Or do
you think the protests are unfair? If you’re a parent or teacher we’d like to
hear your thoughts.’ This article is supposed to make the readers instead of a
passive audience to an active. They give us in the end the chance to speak out
our vote and that’s good. Already the title of the article is direct addressed.
In my opinion the Guardian wants to position
the audience agents the Sats and they did that very effective. I think the Sats
are unnecessary pressure and I would sing against them. It’s good that today is
a strike because it will bring more attention and maybe something will be
changed.
*National Curriculum assessments are a series of educational assessments, colloquially known as Sat’sor SATs,
used to assess the attainment of children attending maintained schools in
England. They comprise a mixture of teacher-led and test-based assessment
depending on the age of the pupils. This test is unrelated to the US college
admission test, the SAT(Scholastic
Aptitude Test or Scholastic Assessment Test).
With reference to the five aspects:
visual codes, audio codes, technical codes, genre and narrative, we can see
that all media is constructed for a reason.
I looked at three different kinds of
short media clips:
- Paralympics - Meet the Superhumans
(TV Advert)
-Rudimental - Waiting All Night ft.
Ella Eyre (Official Music Video)
- The Joy Of Storage - IKEA The
Wonderful Everyday (TV Advert)
All of them were produce for
different reasons, by different producer and should attract different target
audience groups. But they all have some fundamental aspects in common. For
example the use of sounds. Sound in form of music is a good and subtle way to catch
the viewer attention and to crate tension. Also the use of high speed shots and
flashbacks/foreshadowing/… helps to give the viewer background information and helps
to cause an exposition of the viewer’s thoughts.
The Paralympics and the Rudimental music
video are having more similarities because they are about the same topic. Disability.
Both of them are a good
representation for disable humans because the show us that you don’t have to
live a discriminated life because of your disability. They are similar in terms
of the narrative. Both are starting at a successful stage. They showing us
people following their passion – sport.
A flashback (Paralympics) / sudden
car accident (Rudimental) shows how the people got disable. But that’s not the
end of the story. We se how hope, will, and effort can bring a person back to
their passion and make something that seems for us impossible possible. This
positivity and hope is supported by the bright lightning and the audio.
If we look at the protagonist in the
music video from Rudimental, who would expect that he could ride his BMX again
after his crash? But he doesn’t give up. He falls but he stands up to fall
again until he archives his goals. That’s the same Principe of the Paralympics
advert.
Little kid dressed in the coulurs of the Ikea icon
The IKEA advert is already from the
first second different because it’s not animated where the other two use real
video material.
You can see a flock of T-shirts
migrate like birds across land and sea before settling in a wardrobe. It seems
like a little story so you can see a clear narrative line. The t-shirts are
flying over a cold, norther looking country. That could leads back to the fact that
IKEA is a Swedish brand. The T-shirts try to settle, any times but ever timer
they get scared away. Once or example they get scared away from a little
giggling kid.
Its wearing yellow welly boots, a
yellow rain code and dark blue trousers. Those clothes might seem just fitting
to the rainy weather but they were picked for a more important reason. The
colour reflect perfectly the colour-codes of the IKEA icon.
The music is calm classical and you can hear
nature sounds such as thunder in the beginning. But the melodies and the
weather cheers up.
The whole trailer is made out of
three parts. In my opinion they are comparable to a cold, calm, rainy, lonely
winter. Followed by an inspiring, alieving, blossom spring and finally a homely,
comfortable, happy, sunny summer. In terms of the visual and audio codes.
IKEA waits until the very last 15
seconds to present their home products they want us to by. Showing the IKEA
icon in the familiar blue and yellow joined from a tag like in the end finishes
the spot. The producer hoping that the viewer will summarize the advert and recognize
the icon and the colours blue and yellow.
All three media clips are very
different but they a god examples to show how to create an atmosphere. All try
to engage the audience and they all send a little message. As different as they
all are if you brake each of them down you can find many similarities. All
media is constructed and every little sound, costume, cut, lightning, tag line
was made for a reason.
Berlin police break up party at new vegan restaurant
Costumers in front of the restaurant
Vegan hipster food doesn’t
just get more and more popular here in London. Also in Berlin the street food
and vegan scene rises. The BBC re-reported an article abbot a vegan restaurant opening
party from the German daily newspaper `Der Tagesspiegel’.
The Dandy Diary bloggers created a big social media buzz in Germany
The opening party for
the restaurant in berlin Dandy Diner created a big buzz not just on social
media. Police said about 300 people thronged the new diner and hundreds more
were waiting outside on Saturday night. The Dandy Diary blog on Facebook said
"police closed us down" - and added an expletive. The bloggers are
regarded as male fashion trendsetters.
The police had to shut
the party down because the fans were occupying the sidewalk and parts of the
road. The crowd spilled a long way down Karl Marx Strasse, in Berlin's
Neukoelln district.
The represented issue
is how the social media connects us. The police didn’t received any calls to
shut the party down but still had to do it because of safety reasons. That
shows how the Berlin flair is already use to certain events and that they don’t
mind such a big trouble.
I think the police did
the right thing and the owner of the shop aren’t angry about it because it caught
the attention of thousands.
A girl, 20, is seen writing ‘I promise not to travel in the
wrong direction on a one-way street again’
50 times as a penalty slapped by local police
for traffic violations in Ngu Hanh Son District,
Da Nang, a coastal city in
central Vietnam, on April 1, 2016.
Vietnam traffic offender skips fine by writing 50 lines
A 20-year-old was driving down a one-way street in the wrong direction, according to the Tuoi Tre News website. The BBC was re-reporting the story braces it’s a positive representation of the general issue of police violence. The police officers gave the nervous-looking driver the benefit of the doubt after she claimed not to have seen the one-way sign. They told her she could write "I promise not to travel in the wrong direction on a one-way street again" 50 times, or pay a fine. The women immediately got grateful on with her job. The city's traffic officers appear to have form in their relaxed approach. But this wasn’t the first time that this happened. There is a previous example of an offender being given the penalty of buying chewing gum from an elderly street vendor.
In my opinion it’s good to talk about good news but this behaviour is not really fair and if the police wouldn’t act close to the law, as they did, it may occurs more issues.
Image captionHow much exercise would it take to burn this off?
We all like to have a chocolate bar in our lunch time but are we aware of the calories that are in this chocolate? And even if we know the number what dose nit actually mean? The BBC News as well as the BBC Radio focuses on this question. ‘We think a clearer way of making people more mindful of the calories they are consuming is for a food or drink product to also show on the front of the packet a small icon which would visually display just how much activity you would need to do to burn off the calories it contains.’
To display the time and activity you have to afford to burn those extra calories might help us all to be a bit healthier.
The issue that represented it’s the general problem of two in three of us are either overweight or obese. This has to be changed and the little activity icons might help. The icons aren’t mad to scare people. It should help us to readjust our diets to not put on weight.
In my opinion it’s a good idea to display clearly what it takes to burn the extra calories but the danger that it scares people or creates a society of obsessives is high. In the end this society always exists and I would be happy to see in the future those icons on chocolate bars.
This good
news were reported by the BBC News. The World Wildlife Fund (WWF) and Global
Tiger Forum said 3,890 tigers had been counted in the latest global census. That’s
a good figure because they counted in 2010 just 3,200 tigers in the wild. In
1900, there were 100,000. The biggest danger and damage in the last 30 years
were made because forests were being destroyed to feed global demand for palm
oil, pulp and paper which decreased their life areal. The tigers were also killed
by poachers hoping to sell their body parts, and locals concerned about their
own safety.
India alone has more
than half the world's tigers, at 2,226 in the latest estimate.
I’m actually not too
sure why the BBC is reporting about this. I think they want us readers to be
aware about the general issue. In my opinion it’s a good news and that’s quit unique
because majority of the news has a negative background or life affection.
The BBC was reporting
about one of may online beauty craze.
Actress Zhang Li was among many Chinese to post under the hashtag #A4waist
Chinese online
user have posted photos on Istagram, twitter,.. to show that they are ‘paper
tin’. The whole idea is it hold up a piece of A4 paper vertically, to cover up
the waist. This new hype caused many audience responses. One audience group
tried to do the same, but the majority tried to criticize this challenge. Many
posted their own photos, arguing that a 21cm (8.3 inch) waist is unhealthy and
unrealistic.
A Chinese
newspaper called ‘People's Daily’ called it as a ‘fitness challenge’.
The craze
began on social networks such as Weibo and WeChat, with users such as actress
Zhang Li posting photos, before going global on Twitter and Instagram.
In my opinion this
sows how connected everyone with social networks is and how a single person
start a stupid challenge. I’m glad that many people arguing agents it.
While he was driving through centre of German capital
Berlin his car explode in the middle of the street. The explosion occurred at
about 8am (7am GMT) on Bismarckstrasse in the western district of
Charlottenburg.
The policeman Carsten Mueller, says that
'investigators are working on the assumption that it was an explosive device'.
The police it trying to determine the man's identity.
Its not clear now what exactly happened and if it was
a accident or not.
I guess the audience response is to relate this
possible attack to other attack like in Paris.
In my opinion it will scare the inhabitants and I hope
that this attack is not related to the ISIS or any refuges. Particular if it
would be related to the refuges it would case even more trouble and they would
get less welcome from many people. It would be a bad representation for all the
refuges.
I watched three different
TV programs which are good examples of regional and national identity
representation.
I sow the first episode
of the first ‘The only way is Essex` series, the first period of the first `Made
in Chelsea` series and the first episode
of the `Gerodie Shore’ series one. The first common fact about all this three shows
is that they are all based in England and all covering the same genre, reality television.
But they are broadcast on different senders.
The main story of them
all is about young adults their life, friends, problems, work and free time
activities. All the characters relay care in their character specific way about
what their look like. ‘Looking nice cost money’ [Mark from The only way is Essex]
this sentence describes how important it is for all of them to look good. Al
three series are advertising, Made in Chelsea the most. All three shows
presenting different classes of people made In Chelsea is about the royals, aristocrats
and playboys London, ‘The only way is ESSEX` shows you again playboys and gossip
girls and the `Gerodie Shore’ includes about party animals, playboys and party
queens.
In the end all the
shows are pretty similar. Three different group of friends with similar
interests, problems, live styles jut in different environments and different classes.
Especial Made in Chelsea
and the only way is Essex are very similar. When the Chelsea boys go rowing or
playing polo the Essex boys go to the gym. When the Essex girls are gossiping
during get their new fake tan in a beauty studio done the Chelsea girls are
gossiping during they meet in a coffee shop. In both shows you have many similar characters
like a ‘model’ and ‘singer’.
One example how similar
those two shows are is one of the first scenes in both of them where Spencer and
Hugo (Made in Chelsea) are driving to a party and talk about their relationship
problems. It’s pretty the same Scene and chat with Mark and James. They even look similar.
You can see the class difference
between the two shows already after the first minute. The Essex girls love their
spray tan, gel nails and fake lashes and the Chelsea girls heat it. The Chelsea
girls don’t wear too much daily make up and just clear nail varnish. The Essex
girls are very unnatural and overdressed. The Essex people have to underline
the luxury and glamour properties. In Chelsea you just see may brand products without
accent to the high price of it. But they all are advertising with close ups on
the brand products.
The used vocabulary is in
Gordie Shore and Essex is similar. In both they use the word ‘birds’ to say
girls and both are supporting unnatural beauty accessorising in form of spray
tan, fake lashes, false burst, gel nails and so on.
In my opinion all three
shows try to present us the normal life of different people. The media tries to
make us jealous by showing us the luxury lifestyle of the Chelsea people, they
try to make us feel better by showing us the fake life of the Essex people and
to make us feel smart or not hopeless with the Georie Shore. If I would have to pick
one of them I would go for Made in Chelsea because the people are a bit brighter
than in the rest and it looks better in form of mission in seen and the cuts
are nicer.
Starbuck
announced a few days ago that it would open its first branch in Italy in early
2017. The BBC News explored if this can walk.
In Italy
you drink your espresso not just for a third of the high Starbucks prices it’s
also a whole different café culture. Mostly you have it standing ate the bar
rather than sitting at a table. When an Italian were on a vacation abroad their
friend ask 'How was the coffee?' and usually the answer is, 'Awful, of course.’.
The Italians invented the first forms of cafe houses and are prude of their café
culture. Starbucks is the American interpretation and the total antitheses of
the Italian ideal of a cafe. Many Italians are against it but "In an
international city like Milan, [I think] it can work. It will probably be full
of young people, models and foreigners in town for work," (Dany Mitzman).
The
issue in this scenario is that the Italians want to keep their own café culture.
They don’t want big chains as Starbuck ruin little private bars. Their opinions
about Starbuck are spitted. Some are supporting the idea especial because of
the free Wi-Fi that every Starbucks provides catches many costumers and tourists.
In my opinion it’s not bad having a few Starbucks in Italy but I think they should hold
on their own café culture. Starbucks is already too big and powerful but I think
it’s now problem having a few American café bars in Italy. As long they keep
the vast majority of traditional café shops.
The
Intouchables (French: Intouchables, UK: Untouchable) is a 2011 French
comedy-drama film directed by Olivier Nakache & Éric Toledano. The Movie is
about the friendship between the quadriplegic luxury older man Phillipe and his
unconventional carer and later best friend Driss.
Placed is
the drama in Fracne, Paris. Phillipe presents the stereotypical life of a rich
white man and fits with all his characteristics in to the vision of a hyperperdomic
old man. He likes classical music, goes to the opera, is interested in art and
has expensive hobbies such as paragliding. Driss is the opposed. He comes from
a bad are in Paris, and satisfies the stereotypical representation of black
mans in the media. He tries to receive a welfare benefits, he does drugs and he
steals.
Tow man
from two worlds that couldn’t be more different. But this drama shows us how
good it is to be open minded and not to judge the people by what their look
like ore where they come from. Phillipe is wants to hire a new career. Arely in
the first job of the whole job interview we can see that Driss doesn’t fit into
Phillipe’s world. He is the candidate who has no ambitions to get hired. He is
the only one who is wearing trainers and jeans. But in the end he gets the job
because he treats Phillipe like he wouldn’t be quadriplegic. He has no pity for
him and that is exactly was Phillipe is looking fore. No pity.
Driss and
Phillipe start to benefit from each other and Phillipe gets happier and back
alive. All his `friends’ are worried about him because they know that Dirss
hasn’t got the best passed. They want him to be careful about who he lets in
his house. But Phillipe doesn’t care about their thoughts. He likes Driss
exactly for those facts. He treats him as if he wouldn’t be disable and often
he event forgets that he is disable for example when he passes the telefon to
Pfillipe and forgets that he can’t even hold the telephone on his own.
You can see
the represented class difference for example in the scene where Dirss goes to
the Opera with Phillipe. Everyone is wearing suits, pays attention and is quit.
Driss is sitting there in his jumper and lather jacked and laughs laud about
the singing tree he doesn’t fit in to that world.
By the time
the relationship between those two different people grows to an extraordinary
friendship. You can see how their influence each other. For example when Diss
goes back to his ‘hood’ to meet his old friends. You still hear the classical
background music what shows that he changed. Also at Phillipes Birthday party
where Driss starts to play his music and made the guest t dance you can see
that Phillipe adapted to Driss interests.
I really
like the movie especially because it’s based on a true story. It presents a
real story. No explosions, no extraordinary events just live. You can relate to
it because it tells a story about a possible and beautiful friendship. If
Phillipe wouldn’t be disable this two people would never have meet.
Top 10 exam rituals from stressed
students across Asia
We all start
to feel the pressure of different upcoming exam dates. The BBC reports about
the top 10 rituals from stressed Asian students.This article
represents nationality because it’s about Asian students. The pressure on the
Asian students is even higher because they have to achieve sky-high results.
KitKat in Japanese has become a good omen for exams
They all have
their personal rituals from paling a lucky song, over eating special food or
even wearing lucky pants. Some of them are culture connected some just
personal.
On example
ritual is eating KitKat. The chocolate bar KitKat has in Japan been marketing
itself as a bringer of good luck. Pronounced as "kitto katto", the
chocolate's name is similar to the phrase "kitto katsu", meaning
"surely winning", making it a good candidate for a good luck charm.
The report includes 10 different sort explained rituals.
In my opining
the BBC gave us this sorry because it’s a resent problem from many students.
And a concerned of they parents. Its good to show how people in other countries
cope with this problem and to open our mind to try new rituals.
An upside-down photo of
Adele caught the attention of many viewers. In a short report the Daily mail explains
what exactly happened to the front image Adele’s new Album Cover ‘Adele 25’.
Beautiful as ever: This upside-down photo of Adele has taken the internet by storm
The image flipped right-side up, it is revealed that her eyes and lips have been edited to upside-down on her face
The audio response to this edited
version is interesting, because no one noticed the optical illusion. The image has been
edited to look like something far more sinister than the singer's beautiful
face when turned right side up.
Unfortunately
it is unclear how altered the image first.
This
picture is captioned and shows how many people the media reaches.
For me it’s
interesting to see how the easy manipulated picture got so famous. It took me a
while to understand the editing but it just shows how we believe in everything that
we see. In my opinion the daily mail reported about this social media high truing
point because many people were impressed by the image.
Original portrait: The edited image was taken from Adele's latest album, 25 (pictured)
