Today the online news Magazine The Guardian discuss
the topic of the ‘Kid’s strike’. A group of parents, protesting on social media
using the slogan “Let our kids be kids” plan to keep their children at home on
Tuesday, in protest against the standard assessment tests (Sats) for seven- and
11-year-olds, which they believe are putting their children under unnecessary
pressure.
'Share your experiences by filling in the form below.'
The article is written in a direct address to
engage the readers ‘Are you boycotting primary school over Sats changes? Or do
you think the protests are unfair? If you’re a parent or teacher we’d like to
hear your thoughts.’ This article is supposed to make the readers instead of a
passive audience to an active. They give us in the end the chance to speak out
our vote and that’s good. Already the title of the article is direct addressed.
In my opinion the Guardian wants to position
the audience agents the Sats and they did that very effective. I think the Sats
are unnecessary pressure and I would sing against them. It’s good that today is
a strike because it will bring more attention and maybe something will be
changed.
*National Curriculum assessments are a series of educational assessments, colloquially known as Sat’sor SATs,
used to assess the attainment of children attending maintained schools in
England. They comprise a mixture of teacher-led and test-based assessment
depending on the age of the pupils. This test is unrelated to the US college
admission test, the SAT(Scholastic
Aptitude Test or Scholastic Assessment Test).
With reference to the five aspects:
visual codes, audio codes, technical codes, genre and narrative, we can see
that all media is constructed for a reason.
I looked at three different kinds of
short media clips:
- Paralympics - Meet the Superhumans
(TV Advert)
-Rudimental - Waiting All Night ft.
Ella Eyre (Official Music Video)
- The Joy Of Storage - IKEA The
Wonderful Everyday (TV Advert)
All of them were produce for
different reasons, by different producer and should attract different target
audience groups. But they all have some fundamental aspects in common. For
example the use of sounds. Sound in form of music is a good and subtle way to catch
the viewer attention and to crate tension. Also the use of high speed shots and
flashbacks/foreshadowing/… helps to give the viewer background information and helps
to cause an exposition of the viewer’s thoughts.
The Paralympics and the Rudimental music
video are having more similarities because they are about the same topic. Disability.
Both of them are a good
representation for disable humans because the show us that you don’t have to
live a discriminated life because of your disability. They are similar in terms
of the narrative. Both are starting at a successful stage. They showing us
people following their passion – sport.
A flashback (Paralympics) / sudden
car accident (Rudimental) shows how the people got disable. But that’s not the
end of the story. We se how hope, will, and effort can bring a person back to
their passion and make something that seems for us impossible possible. This
positivity and hope is supported by the bright lightning and the audio.
If we look at the protagonist in the
music video from Rudimental, who would expect that he could ride his BMX again
after his crash? But he doesn’t give up. He falls but he stands up to fall
again until he archives his goals. That’s the same Principe of the Paralympics
advert.
Little kid dressed in the coulurs of the Ikea icon
The IKEA advert is already from the
first second different because it’s not animated where the other two use real
video material.
You can see a flock of T-shirts
migrate like birds across land and sea before settling in a wardrobe. It seems
like a little story so you can see a clear narrative line. The t-shirts are
flying over a cold, norther looking country. That could leads back to the fact that
IKEA is a Swedish brand. The T-shirts try to settle, any times but ever timer
they get scared away. Once or example they get scared away from a little
giggling kid.
Its wearing yellow welly boots, a
yellow rain code and dark blue trousers. Those clothes might seem just fitting
to the rainy weather but they were picked for a more important reason. The
colour reflect perfectly the colour-codes of the IKEA icon.
The music is calm classical and you can hear
nature sounds such as thunder in the beginning. But the melodies and the
weather cheers up.
The whole trailer is made out of
three parts. In my opinion they are comparable to a cold, calm, rainy, lonely
winter. Followed by an inspiring, alieving, blossom spring and finally a homely,
comfortable, happy, sunny summer. In terms of the visual and audio codes.
IKEA waits until the very last 15
seconds to present their home products they want us to by. Showing the IKEA
icon in the familiar blue and yellow joined from a tag like in the end finishes
the spot. The producer hoping that the viewer will summarize the advert and recognize
the icon and the colours blue and yellow.
All three media clips are very
different but they a god examples to show how to create an atmosphere. All try
to engage the audience and they all send a little message. As different as they
all are if you brake each of them down you can find many similarities. All
media is constructed and every little sound, costume, cut, lightning, tag line
was made for a reason.
Berlin police break up party at new vegan restaurant
Costumers in front of the restaurant
Vegan hipster food doesn’t
just get more and more popular here in London. Also in Berlin the street food
and vegan scene rises. The BBC re-reported an article abbot a vegan restaurant opening
party from the German daily newspaper `Der Tagesspiegel’.
The Dandy Diary bloggers created a big social media buzz in Germany
The opening party for
the restaurant in berlin Dandy Diner created a big buzz not just on social
media. Police said about 300 people thronged the new diner and hundreds more
were waiting outside on Saturday night. The Dandy Diary blog on Facebook said
"police closed us down" - and added an expletive. The bloggers are
regarded as male fashion trendsetters.
The police had to shut
the party down because the fans were occupying the sidewalk and parts of the
road. The crowd spilled a long way down Karl Marx Strasse, in Berlin's
Neukoelln district.
The represented issue
is how the social media connects us. The police didn’t received any calls to
shut the party down but still had to do it because of safety reasons. That
shows how the Berlin flair is already use to certain events and that they don’t
mind such a big trouble.
I think the police did
the right thing and the owner of the shop aren’t angry about it because it caught
the attention of thousands.
A girl, 20, is seen writing ‘I promise not to travel in the
wrong direction on a one-way street again’
50 times as a penalty slapped by local police
for traffic violations in Ngu Hanh Son District,
Da Nang, a coastal city in
central Vietnam, on April 1, 2016.
Vietnam traffic offender skips fine by writing 50 lines
A 20-year-old was driving down a one-way street in the wrong direction, according to the Tuoi Tre News website. The BBC was re-reporting the story braces it’s a positive representation of the general issue of police violence. The police officers gave the nervous-looking driver the benefit of the doubt after she claimed not to have seen the one-way sign. They told her she could write "I promise not to travel in the wrong direction on a one-way street again" 50 times, or pay a fine. The women immediately got grateful on with her job. The city's traffic officers appear to have form in their relaxed approach. But this wasn’t the first time that this happened. There is a previous example of an offender being given the penalty of buying chewing gum from an elderly street vendor.
In my opinion it’s good to talk about good news but this behaviour is not really fair and if the police wouldn’t act close to the law, as they did, it may occurs more issues.
Image captionHow much exercise would it take to burn this off?
We all like to have a chocolate bar in our lunch time but are we aware of the calories that are in this chocolate? And even if we know the number what dose nit actually mean? The BBC News as well as the BBC Radio focuses on this question. ‘We think a clearer way of making people more mindful of the calories they are consuming is for a food or drink product to also show on the front of the packet a small icon which would visually display just how much activity you would need to do to burn off the calories it contains.’
To display the time and activity you have to afford to burn those extra calories might help us all to be a bit healthier.
The issue that represented it’s the general problem of two in three of us are either overweight or obese. This has to be changed and the little activity icons might help. The icons aren’t mad to scare people. It should help us to readjust our diets to not put on weight.
In my opinion it’s a good idea to display clearly what it takes to burn the extra calories but the danger that it scares people or creates a society of obsessives is high. In the end this society always exists and I would be happy to see in the future those icons on chocolate bars.
This good
news were reported by the BBC News. The World Wildlife Fund (WWF) and Global
Tiger Forum said 3,890 tigers had been counted in the latest global census. That’s
a good figure because they counted in 2010 just 3,200 tigers in the wild. In
1900, there were 100,000. The biggest danger and damage in the last 30 years
were made because forests were being destroyed to feed global demand for palm
oil, pulp and paper which decreased their life areal. The tigers were also killed
by poachers hoping to sell their body parts, and locals concerned about their
own safety.
India alone has more
than half the world's tigers, at 2,226 in the latest estimate.
I’m actually not too
sure why the BBC is reporting about this. I think they want us readers to be
aware about the general issue. In my opinion it’s a good news and that’s quit unique
because majority of the news has a negative background or life affection.
